Red Herring Logo & Swag Design
I created this logo & swag design for Red Herring food truck.
A “red herring” is a clue or peice of information in literature that is intended to distract or trick the reader. The owner of the business, who is also a writer, wanted to play around with this idea in the identity of the business.
The chefs at red herring make incredible on-the-go lunches using local ingredient and unique recipes. We wanted the final look to be quirky and a bit mischevious, with bright colors and a color palette that would attract attention from locals and tourists walking by on Sitka’s busy Lincoln Street.
![](https://freight.cargo.site/t/original/i/393c878b3d87b358fa58547f12debda7b2219b7b653791566d2929e5b3bbcba5/RH-logo_color_transparent-background-02-02.png)
![](https://freight.cargo.site/t/original/i/9997a8056866a5f9d97c6fb2f6abe4738d82eba989bc169d248f3cea3dffabd5/RH-with-sitka_color_rectangular-13.png)
![](https://freight.cargo.site/t/original/i/b57da5d1505eda374c1555ec6ab69bc91421c1fa76ebc0dc93fcca19e2fbb301/red-herring-mockup.png)